They Can’t All Be Freebie Seekers

When people unsubscribe from your list or mark your e-newsletter as spam or get your free report and unsubscribe ten minutes later…they may not just be freebie seekers.

I think that people assuming unsubscribes are freebie seekers is a way to try and bring a little comfort to a situation that might hurt personally. I mean, you’re giving them a free newsletter – why would they leave?

If it is just one person here and there comfort yourself not by putting them down or insulting them by assuming they are a cheap ne’er do well – assume that what you had is not what they wanted and try to be okay with that – don’t take it personally.

But if you’re finding that people are signing up, getting your free report and then unsubscribing right away – make sure you’re sending quality and not making a bad first impression.

• Have at least one person, preferably three, look over your free report or bonus gift to check for grammar, spelling, and that you didn’t start to ramble for four paragraphs on page seven.
• When you have people look the report over, try to find one person that does not know what you do (family can be great for this). Then, make them guess what services you offer from your freebie/giveaway. If they guess wrong, check to make sure your message is on target.
• Have someone with an editor’s eye look over your piece to make sure it is a good piece of work. Better to be a page short and packed with content than ten extra pages of fluff.