Wikis and Push vs. Pull

Pushing is bad.

Well, maybe not as bas as pushing someone in person…that would be very bad. But it’s not as good as the magical action du jour which is Pull marketing.

Part of me wonders if this actually works for the masses. I mean, you can lead a horse to water but you have to push the hell out of it’s head to force it to drink. Oh, wait, that’s not how the phrase goes.

He says…

This isn’t trivial. It changes everything about the way you market what you market. I’d spend some time thinking about whether you push or pull, about whether you can flip that, and about whether your posture matches your message.

It really comes down to knowing yourself. Because if you don’t know yourself you won’t know your message…and if you don’t know your message your marketing will never work the way you want it to. It will just be hoping and throwing money and time at a never-ending problem.

Oh and I believe he’s right – saying “it’s on the wiki” is dumb. But for a solopreneur that’s looking to have their processes and procedures in one place for an assistant or independent contractor(s) to access via username and password…I think having one can be utterly priceless.

Thanks to Shannon Cherry of Penny Pinching Publicity for turning me on to the idea of using a Wiki. I think it’s a simple, elegant solution to a big ol email with a big ol’ .pdf attachment.