Comments on: Press Release 2.0? http://www.atypicalva.com/blog/2007/03/23/press-release-20/ Online Presence | New Media | Social Networking Sat, 12 Dec 2009 18:05:38 -0800 http://wordpress.org/?v=2.9.2 hourly 1 By: In Defense of Press Release 1.0 | Highlight This! http://www.atypicalva.com/blog/2007/03/23/press-release-20/comment-page-1/#comment-622 In Defense of Press Release 1.0 | Highlight This! Tue, 03 Apr 2007 13:18:04 +0000 http://www.atypicalva.com/atypical-va-blog/press-release-20/#comment-622 [...] Jen over at Atypical VA , posted about Press Release 2.0.  The new press release is friendly, fun and written so that your personality shows through.  Yes, you should always have a hook, and of course, your releases should be attention-getting.  However, depending on your goals, you should sometimes go the more traditional route.  It all depends on the paper and your goals for publishing the release. [...] [...] Jen over at Atypical VA , posted about Press Release 2.0.  The new press release is friendly, fun and written so that your personality shows through.  Yes, you should always have a hook, and of course, your releases should be attention-getting.  However, depending on your goals, you should sometimes go the more traditional route.  It all depends on the paper and your goals for publishing the release. [...]

]]> By: Meredith http://www.atypicalva.com/blog/2007/03/23/press-release-20/comment-page-1/#comment-620 Meredith Tue, 03 Apr 2007 13:03:36 +0000 http://www.atypicalva.com/atypical-va-blog/press-release-20/#comment-620 You need to know your goal in sending the release and your target audience. One of my part-time gigs is doing public relations for a local government agency. When I do releases for them, my goal (usually) is to get the information into a *very* local paper. The small paper does not have enough staff to actually interview me, they use the press release pretty much as is. Even when I am shooting for the Washington Post, I tend to play it "straight" because some journalists are pretty traditional. On the other hand, when I send a pitch e-mail to a specific journalist, it tends to be much more 2.0-ish (fun, personal, interesting). I usually know them, know their writing style and can send something completely customized. You need to know your goal in sending the release and your target audience. One of my part-time gigs is doing public relations for a local government agency. When I do releases for them, my goal (usually) is to get the information into a *very* local paper. The small paper does not have enough staff to actually interview me, they use the press release pretty much as is.

Even when I am shooting for the Washington Post, I tend to play it “straight” because some journalists are pretty traditional.

On the other hand, when I send a pitch e-mail to a specific journalist, it tends to be much more 2.0-ish (fun, personal, interesting). I usually know them, know their writing style and can send something completely customized.

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