Remember the death of AdSense report?

The report that followed?
Subsequent reports?
Copycat reports?

…and fourteen other people all jumping on the gravy train of Pay-Per-Action and running like wildfire from  CPC.

As with most things, if you jump first and jump fast you will be able to set something up that will stand the test of time. You will at least have a chance to set up a long term business.

On ClickZNews, this article at first glance made me think I had just seen an advertisement. Proudly declaring:

I took a step back and thought, oh crap. Now, I think "oh, crap!" a lot so this isn’t an amazing revelation…but this one really made me take a step back and say "Wow…ModernClick knew what they were doing, huh?" As, yet again, Google legitimizes something that most of us thought was b.s. or hokey or just plain not worth it.

What was the name of the guy who released the Death of AdSense and basically is married to ModernClick and their PPA biz? Anyone? I cannot remember his name and as much as I want to give credit where credit is due…I need a cup of coffee and the carrot I use  to  make my cart move is that until I’ve finished this entry I cannot have my morning cup of coffee.

So you can remember his name if you know it, because I don’t, besides if we asked him I’m sure he’d rather I remember his product name than his name.  Hell, I’m blogging about his product way past it’s expiration date. He won’t mind I forgot his name. He probably won’t even know. If he does…well…he can put his name in the comments section.

There. Now no one feels left out! Yea! (I’m really crabby before my coffee…)

Here’s how PPA works:

1. You have an affiliate ad, or an ad on a website you own that says (e.g.) "You’ve won a free cell phone ring tone!"
2. Someone ACTUALLY puts their cell phone number (or name and email, or name and address…) into the fields on that page.
3. You get paid some inordinately large payment like $4 each time someone does that.

Depending on the service and the company’s cost per customer (that may be the wrong term, but I haven’t had my coffee yet today.) That number could be closer to $15 per signup. PPA is far more lucrative for the advertiser than AdSense and the magical .01 clickthrough. This is because these very, very large companies do oodles of research and know that of X number of customers X number will stay after they put in their information and of those X people we will make $X.XX amount of money. With that equation, you can effectively tell me how much it’s worth to you for each person (even those who NEVER buy anything) to put their information in the box.

One of the oldest numbers games in town. It’s having a large enough sample of customers that you’re not guessing or "paying what you can afford". You need to KNOW what your customers are worth in cold hard dollars to make this worth pursuing.

Of course, I know of at least three internet marketers off the top of my head that know exactly that. I don’t know how they do it, I suck at math like a leper sucks at body piercings (ewwwww…gross!) but it can be done, and with great result. Knowing how much a client is worth to you can drastically change how you look at your clients, customers, heck your entire business plan!

But back to the Google and the Ads and the Paying and the Stuff…

Best of all? You’ll find this in the AdSense system you’re already familiar with. So no new interface, no new option when you go into your list of, what are we up to now, eight hundred Google applications…you get to go into AdSense and figure it out from there. Best of luck on that, I think I’m going to pass.

Ok, really the best thing is that they’ve been testing this bad boy since June. Makes me wonder if that Death of AdSense guy knows someone at Google. The timing couldn’t be better.

That’s just speculation, but nevertheless, something new is happening in the world of Google and the world of Internet Marketing. Can Internet Marketers do it better than Google can or will this be the next big thing…to fizzle…