Oh Google…Why You Hurt Me So?

Okay, I’ll be honest. Google hasn’t hurt me one bit. Mostly because I don’t subscribe to anything via google with the exception of AdWords for myself and my clients.

But over here you can see a story of why Google Apps is evil from someone that I know does their homework before signing up for something…usually. Don’t get me wrong, we all get that "night before Christmas" feeling when Google comes out with something new, or upgrades something that’s been around for a while but has more bugs than a plague.

Why? Because Google has become the perceived leader in all things internet.

If Google has it…it has to be good. Google is like that chick in high school that was drop dead beautiful AND the valedictorian AND was so nice you couldn’t even bring yourself to hate her. But the dark side…OH the dark side! Unfeeling responses to help desk tickets, customer service that is polite but almost cruel in how unhelpful they are, and the webpage templates are just ugly.

Everyone wants a wicked cool, branded solution that comes from Google. Maybe they’re just spreading themselves too thin with the sheer number of "way over my poor little head" projects they’re working on. Perhaps instead of working on eight million projects, they could scale back to one million. (I don’t know about you but the sheer amount of things that google has in the works, academic journal searches being one of them, just BOGGLES my poor, pathetic, genius-level mind.)

It makes me wonder if Google is run by techies, or marketers.

Or, when it comes down to it…if they’re run by anyone. Companies aren’t supposed to be able to survive anymore without great customer service. Helpful customer service. Customer service that has answers to questions. Google is the great untouchable…they have infantry that do nothing more than smile and nod at your questions and then tell you they’ll forward your request to some grand poobah somewhere and you’ll get an email response.

How crappy is that?

The only thing worse is that I’m like a crack addict for AdWords. So I’m not going anywhere no matter how unhappy I may be. I feel like the kid that got picked last for dodge ball, but keeps lining up with new hope each time, only to be picked last again. Oh Google, why can’t you just be helpful?