Click Protection Technology and Google (an opinion piece)

Wow.

I’m in the process of becoming Google AdWords Certified and in listening to the modules I was astounded at how much time was devoted to “invalid clicks”.

Google has a team devoted to this. I mean, what were these people doing ten years ago? If you had told them what their job description was going to be today…what would they say? I’m just wondering if getting up in the morning to go work on invalid click control is a fulfilling job.

See you on the other side of certification!